Dow Jones is seeking a digital marketing associate to actively participate in the management and optimization of SEM and Display programs driving subscriptions for The Wall Street Journal and Barron’s. This role will report to the biddable media practice lead and act as the heart of the growth engine behind the digital paid media acquisition channels. The ideal candidate will have experience managing paid search and display programs with quantified direct response goals.
1-2 years of hands-on experience managing paid search accounts through Google Adwords, Bing Adcenter and Yahoo! Gemini.
Basic working knowledge of keyword research, ad copy creation/testing, bidding strategies, SEM targeting capabilities, negative KW strategies, day-parting, campaign budget management, mobile bid adjustments, geo fencing and all other nuances of SEM.
At minimum intermediate level technical skills in the following applications: MS Excel for custom reporting, data analysis and visualization; Google Adwords, Bing Adecenter and Yahoo! Gemini paid search platforms.
Some exposure and knowledge of display programs through the Google Display Network or any of the major DSP exchanges (The Trade Desk, Media Math, TURN, RocketFuel, etc.)
Candidate should have proven success in meeting and exceeding challenging business goals.
A creative problem solver, not afraid to dig into data sets to find the story within the numbers and boil down complex problems into actionable and impactful search marketing & display tactics.
Ability to thrive in a fast-past, results oriented environment where the break-neck pace of world and market news provide opportunities and challenges that can potentially impact media strategies and tactics on an ongoing and daily basis.
Understanding of relational databases, ideally with some experience using SQL or MySQL in conjunction with marketing functions.
Familiarity with javascipt and iframe pixel and cookie tracking technologies. Conceptual understanding of how URL configurations using dynamic parameters are utilized to power tracking schemas.
Bachelor degree in Business, Marketing, Communications, Advertising, Finance or any other quantitatively focused major of study
Familiarity with DMPs and how they can power intelligent bidding and customer segmentation.
Comprehension and understanding of the publishing industry, including industry challenges and trends.
Affinity for finance and news publications, as well as an understanding of the competitive landscape.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.