You will play a key role in the growing audience growth team at Dow Jones, one of the world’s leading publishers.
Our work is about driving loyalty, engagement and expansion of our audiences – the lifeblood of our news organization – sitting at the intersection between marketing, editorial, customer insights and product.
Understanding audience behavior is the cornerstone of your work, from which you will derive rich and actionable insights that inform our product, editorial and marketing strategies and direction.
Growth is your north star: whether it be paid, organic or collaborative growth. Experimentation and optimization are your mantras – always interested in trialing out the next big growth tool, emerging distribution platform or growth tactic. And will seize opportunities for turbo charging growth e.g. building viral loops or brand / topic specific influencer networks. You’ll also constantly look for efficiencies and big wins: What can we automate? What can we “productize”? How can this work better on mobile? How can we personalize this content experience?
You will ultimately aid our award-winning content travel in a digital world, with a detailed understanding of what content and content formats resonate the most on which platforms. And you’ll squeeze the most impact possible out of all five stages of the lean marketing funnel: acquisition, activation, retention, referral and revenue.
We are looking for a balanced skill set, with knowledge of SEO (both technical and strategic), social media strategic skills and data analytical skills. A sensibility towards UX is also a plus. And if you can also code* (*bonus points), you may just be the unicorn we’re looking for.
Role and responsibilities:
Required skills and experience: