Dow Jones

Assistant Editor, Digital Platforms and Audience Development, Opinion

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Job Description

WSJ Opinion is seeking an eager and hard-working digital journalist for a newly created role to help reach our existing and growing audience across desktop and mobile web, apps, search and social. We're looking for a news and politics junkie with a deep understanding of and experience in digital journalism and publishing, plus strong news judgment and headline-writing skills.  


You should be comfortable using your professional judgment and experience to develop innovative approaches to political and cultural discourse and commentary across digital platforms, from WSJ-owned and social platforms to newsletters and mobile alerts. You’ll be the catalyst for digital growth for some of the Journal’s best-performing content, understanding the digital presence from top to bottom, determining best practices and workflows and helping build out a digital-centric team.



  • Writing digital headlines and social language and educating writers and editors on best practices.
  • Drive engagement with our political and cultural commentary across web and mobile, and implement new strategies for app alerts and notifications.
  • Curate and manage the Opinion section front based on news judgment, established priorities, audience behavior and performance.
  • Carry out A/B testing on multiple platforms - from section front headlines to app alerts - and study the results to define and execute strategies and best practices.
  • As needed, particularly for special news events such as elections, work with and advise Editorial Page Editor and Features Editor on story packaging and design.
  • Guide the digital production team to optimize content for viewing on small screens and apps, including making recommendations for headline style and length, graphic sizing and selection, the article page's physical structure, hyperlinking, etc.
  • Clarify profile of section’s web and app audiences and coach writers/editors/production team on how to support each audience.
  • Regularly review and optimize the on-platform strategy based on industry standards and trends, audience behavior and editorial vision in collaboration with senior editors in the Newsroom and Opinion teams.



  • Manage social media accounts, track performance of content across all key digital platforms. The ability to write social-media-friendly headlines is an absolute must.
  • Measure performance of all WSJ social media activities, change story components to optimize performance.
  • Plan and implement re-surfacing of social media posts and A/B and multivariate testing where possible or necessary. Feed lessons to writers and editors.
  • Proven ability to train and communicate knowledge of social media publication, SEO and simple analytics to other stakeholders.
  • Work with Membership group’s audience development team on social media optimization.
  • Regularly review and optimize the off-platform/social strategies based on industry standards and trends, audience behavior and editorial vision in collaboration with senior editors in the Newsroom and Opinion teams.


You are:

  • A college graduate with least 4+ years’ experience in a newsroom with a major metropolitan local or established national publication focusing on global news, U.S. politics and economics, or equivalent experience in a communications function for a national think tank or policy foundation.
  • Flexible to do weekend/evening work as required by the news cycle.
  • Familiar with and have an understanding and respect for the values, voice, philosophy and principles of the Wall Street Journal Opinion section and how our journalism should be selected and presented in line with those values.


Position in hierarchy/reporting lines

Reporting to: Associate Editor, Digital Platforms and Audience Development

Direct reports: Potential future management opportunities as team expands


Additional Major Internal Working Relationships

Very closely working with: All senior Opinion Editors and Writers; Newsroom teams such as Digital Products, Emerging Media/Audience Development, Mobile Editors and staff; Commercial-side Membership and Optimization teams


About WSJ Opinion

While The Wall Street Journal’s news pages are committed to informing our readers, our editorial pages are dedicated to advocating a consistent philosophy and positions that emanate from it. That philosophy can be summed up as "free markets, free people." We have stood for these fundamental principles even in times -- and places -- when they were not considered fashionable. While specific issues differ in various parts of the world, our editorial pages view those issues through a consistent lens everywhere; for example, while protectionism is more popular in some parts of the world than others, our publications around the world are committed uncompromisingly to free trade.


On our editorial page we make no pretense of walking down the middle of the road. Our comments and interpretations are made from a definite point of view. We believe in the individual, in his wisdom and his decency. We oppose all infringements on individual rights, whether they stem from attempts at private monopoly, labor union monopoly or from an overgrowing government. People will say we are conservative or even reactionary. We are not much interested in labels but if we were to choose one, we would say we are radical.


Our pages are not easily pigeonholed or predictable. We resist the label "conservative," in the sense of preserving the status quo, because we think it too confining, too devoid of the optimism inherent in trusting individual wisdom and decency. There is nothing conservative, for instance, about our repeated call for the Food and Drug Administration to speed approval of experimental drugs that might help those dying of cancer or AIDS, nor in advocating more open immigration or greater rights for women in Saudi Arabia, whose government condones husbands stealing children from discarded wives.


It is also important to state clearly what our opinion pages do not represent. They are not partisan. Unlike most American newspapers, we do not endorse political candidates, and from time to time we have important disagreements with all leading political figures. We view issues through the lens of our philosophy and let our readers decide which person or party best serves to protect market capitalism and self-government.


We believe that the ultimate function of the editorial pages is the same as the rest of the newspaper, to inform. But in opinion journalism we have the additional purpose of making an argument for a point of view. We often take sides on the major issues of politics and society, with a goal of moving policies or events in what we think is the best direction for the country and world. We recognize that others may disagree but see little value in equivocation. In stating our own views forcefully, we hope to raise and sharpen the level of debate and knowledge. And we hope that our editorials reflect not merely the passing whim of passing editors, but a body of thought shaped by a century of tradition.


Following the American newspaper practice, the heads of News and Editorial report independently to the publisher of the Journal and CEO of Dow Jones, William Lewis. The Editorial staff is responsible for the Opinion content published on, the editorial and op-ed pages of The Wall Street Journal, and criticism of books and the arts, which are recognized at the Journal as an opinion function. Our editorial pages also are the place where hundreds of readers published letters expressing approval or disapproval of our views. Our experience over many years is that even those of you who disagree with us on particular issues -- or even on broader philosophic grounds -- nevertheless respect us for the clarity, consistency and eloquence with which we present our point of view.


The Wall Street Journal is like no other publication. In a world where all too much of the media chases fashions and fads, where entertaining too often takes precedence over informing, and where news and opinion so frequently are mixed together like ingredients in some stew, the Journal is emphatically different. It is distinctive: in its substantive focus on business and the business of life; in its devotion to both accuracy and fairness; in the thoroughness of its news and analysis; in its commitment to both journalistic and business integrity; in its true global reach; and in scrupulously separating news and opinion.


About The Wall Street Journal

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).




Company Overview

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets


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