LEAD GENERATION ASSOCIATE
Who we are and what we do?
The newly developed Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
This position will support the revenue growth in our new Professional Membership unit by enabling our sales teams to better address their clients’ needs and increase their book of business. The candidate will have the ability to develop a deep understanding of our existing customers and prospects. They will also understand our offerings inside and out.
The position will execute against a lead generation strategy for our Industry and Executive memberships. They will collate first party data and work with partners to augment our data with third party data to create a prospecting database for our sales teams. They will maintain this database and prioritize it to ensure sales teams are in the best position to hit or exceed their targets.
This person will also execute campaigns to generate new leads through digital or event registrations. This will require heavy coordination with our membership GMs, as well as our data teams.
The successful candidate will upload prospect lists into Salesforce. They will also ensure that there is a good process in place to capture opportunity and report upon the success of the lead generation campaigns. This person will also have to work extremely closely with the sales team, who sell via phone and face to face to PR agencies, communications departments, department heads and C-Suite executives.