As part of the Strategic Planning and Delivery team, the Performance Analyst is responsible for ensuring digital ad campaign success through meeting client KPIs and objectives. Key projects the analyst will be tasked with will focus on WSJ custom content audience insights as well as social strategies for the custom programs. The Performance Analyst will partner closely with WSJ Custom Studios, Ad Operations, Planning, Strategy and Sales teams to ensure quality campaign delivery and client satisfaction. The analyst will have regular communication with these teams, as well as external clients, in order to ensure campaign goals are clearly understood and reported upon from campaign launch to completion. Furthermore, the analyst will have the opportunity to work with some of the top digital analytics partners in the industry and use their tools to fulfill client needs.
Primary responsibilities include creating performance reports, tracking ad delivery, optimizing campaigns, and analyzing third party reporting. The analyst should be able to synthesize data from various sources and report it back to the client in a meaningful and helpful manner, providing actionable insights that the client can use to improve current and future campaigns. The ideal candidate will have strong analytical skills, excellent communication, and attention to detail. The candidate must be flexible, dedicated to client satisfaction, and team-oriented. The Performance Analyst must also possess superb time-management skills and the ability to multitask.