Dow Jones

Campaign Performance Analyst

USA-NY-NEW YORK | USA-IL-CHICAGO
Requisition ID
2017-30747
Job Function
Sales Operations
Job Area1
Advertising

Job Description

Performance Analyst

 

As part of the Strategic Planning and Delivery team, the Performance Analyst is responsible for ensuring digital ad campaign success through meeting client KPIs and objectives. Key projects the analyst will be tasked with will focus on WSJ custom content audience insights as well as social strategies for the custom programs. The Performance Analyst will partner closely with WSJ Custom Studios, Ad Operations, Planning, Strategy and Sales teams to ensure quality campaign delivery and client satisfaction. The analyst will have regular communication with these teams, as well as external clients, in order to ensure campaign goals are clearly understood and reported upon from campaign launch to completion. Furthermore, the analyst will have the opportunity to work with some of the top digital analytics partners in the industry and use their tools to fulfill client needs.

 

Primary responsibilities include creating performance reports, tracking ad delivery, optimizing campaigns, and analyzing third party reporting. The analyst should be able to synthesize data from various sources and report it back to the client in a meaningful and helpful manner, providing actionable insights that the client can use to improve current and future campaigns. The ideal candidate will have strong analytical skills, excellent communication, and attention to detail. The candidate must be flexible, dedicated to client satisfaction, and team-oriented. The Performance Analyst must also possess superb time-management skills and the ability to multitask.

 

Responsibilities:

  • Monitor delivery and optimize campaigns based on clients success metrics
  • Interact with internal & external clients and speak to the details of campaign performance.
  • Develop a deep understanding of the client’s campaign goals
  • Proactive daily analysis of first and third party ad delivery
  • Coordinate weekly meetings with Sales and Operations to review campaign performance
  • Create custom campaign performance reports

Requirements:

  • 1-2 years minimum of online advertising and analytical experience
  • Ability to multi-task and work efficiently within a fast-paced environment
  • Ability to work under tight deadlines
  • Understanding of order management systems. OP1 a plus.
  • Strong organizational and time management skills.
  • Strong written and communication skills
  • Knowledge of 3rd party vendors (DFA, Sizmek, Atlas, etc).
  • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.
  • Understanding of ad-serving technologies (DFP/DFA) a plus.
  • BA/BS required

 

Company Overview

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

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